Rapid Prototyping

Case Study

Led design direction for KPMG’s internal strategic initiative known as Demo Squad, a year-long effort to replace static PowerPoints with fully interactive, coded demos that enabled firm partners to bring complex ideas to life for high-profile client engagements and conference showcases.

Rapid Prototyping

Approach

Led the creation of immersive, interactive prototypes that replaced static decks, translated “art of the possible” ideas into demo-ready experiences, applied human-centered design to structure narrative and flow, partnered with engineering for live-coded builds, and produced storytelling frameworks for client, sales, and industry presentations.

Outcomes

Transformed how KPMG partners presented and sold complex Data & Analytics solutions by delivering interactive demos that were easier to understand, more engaging, and reusable for multiple audiences and scenarios.

Elevated Sales and Client Storytelling

Replaced static presentations with interactive, demo-ready experiences that helped partners clearly communicate complex data and analytics capabilities during client engagements and conferences.

Accelerated Client Engagements

Enabled faster, more effective sales conversations by providing reusable prototypes that reduced explanation time and allowed partners to focus on value rather than mechanics.

Made the “Art of the Possible” Tangible

Translated abstract ideas into concrete, interactive demos that helped clients and internal stakeholders better understand potential solutions and opportunities.

Improved CX & Operational Efficiency Forecasts

Aligned design, development, and leadership teams around shared demo assets, reducing rework and improving consistency across presentations and showcases.

Client

KPMG Ignition / Various clients

Firm

KPMG

Year

2022

Role

Design Director

Scope

I managed the design side of a cross-functional effort, collaborated with project management and offshore development resources, and worked directly with KPMG partners and principals to shape prototypes and storytelling assets that elevated sales and client conversations.