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Why Experience Still Matters
and..why it’s worth investing in My design career started with a Gateway 486SX (moo), a 10-pound keyboard, and a 300 baud modem. As a kid, I ran a Bulletin Board System (BBS) on my dad’s office phone line, building digital spaces where people could post messages, download files, and play games. I was the Sysop,…
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Why UX Design Still Matters in a World of AI
AI shifts the how. UX design keeps the why. As artificial intelligence becomes embedded in the tools we use to design products, it’s easy to assume that parts of the UX process can be automated away. And yes, AI can now generate wireframes, simulate flows, and even suggest content based on user behavior. But while…
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Design Consulting vs Product Design
Two Worlds, One Design Mindset Design is a broad craft. Whether you’re guiding clients through strategic transformation or shaping the pixels of a beloved product, you’re still designing with intent, empathy, and business impact in mind. But while design consulting and product design share a core foundation, they operate in distinct environments, with different goals,…
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Why Product-Led Growth is Reshaping Modern SaaS
Product-Led Growth (PLG) isn’t just a buzzword. It’s a strategic shift in how companies acquire, activate, and retain customers. By placing the product at the center of the customer journey, PLG lets users experience value before committing to a purchase. This approach scales efficiently, creates organic growth, and empowers users to become advocates. What is…
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How Human-Centered Design Can Rescue Enterprise Applications from Mediocrity
Most enterprise applications are about as enjoyable to use as assembling IKEA furniture without instructions. They’re bloated, unintuitive, and riddled with confusing workflows that make even the simplest tasks feel like an endurance test. But it doesn’t have to be this way. Human-Centered Design (HCD) offers a way out of this digital purgatory by focusing…
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Why Storytelling Works
Stories Make Information Stick Humans are wired for stories. Studies show that people remember stories up to 22 times more than facts alone. That’s because our brains are designed to process narratives emotionally and visually, making information easier to recall and more impactful. Ever wonder why you can remember the plot of your favorite childhood…
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UX is a Team Sport
User Experience (UX) is one of the most misdefined and misunderstood concepts in the digital space. Too often, people equate UX with UI (User Interface) or assume that it’s solely the responsibility of designers. However, UX is much broader than visual design—it’s a multidisciplinary effort that requires collaboration between business strategy, design, and development. At…
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The Impact of Design on Customer Experience
Design is often associated with aesthetics—how a website looks, how a product feels, or how an interface is visually structured. While aesthetics play a role, the true impact of design on customer experience (CX) extends far beyond surface-level appeal. Effective design is about usability, accessibility, emotional engagement, and ultimately, creating seamless interactions that enhance customer…
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GenAI will transform experience design
The rapid evolution of Generative AI (GenAI) is poised to revolutionize countless industries, and user experience (UX) design is no exception. By leveraging the capabilities of GenAI, designers can create more personalized, intuitive, and efficient user journeys, fundamentally redefining how users interact with digital products and services. Below, we explore the key ways GenAI is…
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