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Why Experience Still Matters
and..why it’s worth investing in My design career started with a Gateway 486SX (moo), a 10-pound keyboard, and a 300 baud modem. As a kid, I ran a Bulletin Board System (BBS) on my dad’s office phone line, building digital spaces where people could post messages, download files, and play games. I was the Sysop,…
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Why UX Design Still Matters in a World of AI
AI shifts the how. UX design keeps the why. As artificial intelligence becomes embedded in the tools we use to design products, it’s easy to assume that parts of the UX process can be automated away. And yes, AI can now generate wireframes, simulate flows, and even suggest content based on user behavior. But while…
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Design Consulting vs Product Design
Two Worlds, One Design Mindset Design is a broad craft. Whether you’re guiding clients through strategic transformation or shaping the pixels of a beloved product, you’re still designing with intent, empathy, and business impact in mind. But while design consulting and product design share a core foundation, they operate in distinct environments, with different goals,…
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Why Product-Led Growth is Reshaping Modern SaaS
Product-Led Growth (PLG) isn’t just a buzzword. It’s a strategic shift in how companies acquire, activate, and retain customers. By placing the product at the center of the customer journey, PLG lets users experience value before committing to a purchase. This approach scales efficiently, creates organic growth, and empowers users to become advocates. What is…
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How Human-Centered Design Can Rescue Enterprise Applications from Mediocrity
Most enterprise applications are about as enjoyable to use as assembling IKEA furniture without instructions. They’re bloated, unintuitive, and riddled with confusing workflows that make even the simplest tasks feel like an endurance test. But it doesn’t have to be this way. Human-Centered Design (HCD) offers a way out of this digital purgatory by focusing…
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