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Why Experience Still Matters
and..why it’s worth investing in My design career started with a Gateway 486SX (moo), a 10-pound keyboard, and a 300 baud modem. As a kid, I ran a Bulletin Board System (BBS) on my dad’s office phone line, building digital spaces where people could post messages, download files, and play games. I was the Sysop,…
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Why UX Design Still Matters in a World of AI
AI shifts the how. UX design keeps the why. As artificial intelligence becomes embedded in the tools we use to design products, it’s easy to assume that parts of the UX process can be automated away. And yes, AI can now generate wireframes, simulate flows, and even suggest content based on user behavior. But while…
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GenAI will transform experience design
The rapid evolution of Generative AI (GenAI) is poised to revolutionize countless industries, and user experience (UX) design is no exception. By leveraging the capabilities of GenAI, designers can create more personalized, intuitive, and efficient user journeys, fundamentally redefining how users interact with digital products and services. Below, we explore the key ways GenAI is…
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GenAI
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