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design

This space is all about curiosity, conversation, and a bit of unfiltered perspective.

Read on, agree, disagree, or debate—just enjoy the ride.

  • The Loneliness of Leaving

    The Loneliness of Leaving

    The silent goodbye There’s a kind of silence in remote work that no noise-canceling headphones can block out. When you first start working from home, that quiet feels like freedom. No commute. No interruptions. You can focus, wear whatever you want, and set your own rhythm. You log in. You log out. You get things

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  • The invisible work of real leaders (and the visible nonsense of bad ones)

    The invisible work of real leaders (and the visible nonsense of bad ones)

    Not all leaders are created equal. Some inspire movements. Others inspire mass resignations. This article is for anyone who’s ever sat in a meeting, stared at their boss, and thought, “How did this person get here?” Let’s break down the different species of leaders, what makes a great one, why interviews fail to reveal them,

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  • Why Experience Still Matters

    Why Experience Still Matters

    and..why it’s worth investing in My design career started with a Gateway 486SX (moo), a 10-pound keyboard, and a 300 baud modem. As a kid, I ran a Bulletin Board System (BBS) on my dad’s office phone line, building digital spaces where people could post messages, download files, and play games. I was the Sysop,

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  • Why UX Design Still Matters in a World of AI

    Why UX Design Still Matters in a World of AI

    AI shifts the how. UX design keeps the why. As artificial intelligence becomes embedded in the tools we use to design products, it’s easy to assume that parts of the UX process can be automated away. And yes, AI can now generate wireframes, simulate flows, and even suggest content based on user behavior. But while

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  • Design Consulting vs Product Design

    Design Consulting vs Product Design

    Two Worlds, One Design Mindset Design is a broad craft. Whether you’re guiding clients through strategic transformation or shaping the pixels of a beloved product, you’re still designing with intent, empathy, and business impact in mind. But while design consulting and product design share a core foundation, they operate in distinct environments, with different goals,

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  • Why Product-Led Growth is Reshaping Modern SaaS

    Why Product-Led Growth is Reshaping Modern SaaS

    Product-Led Growth (PLG) isn’t just a buzzword. It’s a strategic shift in how companies acquire, activate, and retain customers. By placing the product at the center of the customer journey, PLG lets users experience value before committing to a purchase. This approach scales efficiently, creates organic growth, and empowers users to become advocates. What is

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  • How Human-Centered Design Can Rescue Enterprise Applications from Mediocrity

    How Human-Centered Design Can Rescue Enterprise Applications from Mediocrity

    Most enterprise applications are about as enjoyable to use as assembling IKEA furniture without instructions. They’re bloated, unintuitive, and riddled with confusing workflows that make even the simplest tasks feel like an endurance test. But it doesn’t have to be this way. Human-Centered Design (HCD) offers a way out of this digital purgatory by focusing

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  • Why Storytelling Works

    Why Storytelling Works

    Stories Make Information Stick Humans are wired for stories. Studies show that people remember stories up to 22 times more than facts alone. That’s because our brains are designed to process narratives emotionally and visually, making information easier to recall and more impactful. Ever wonder why you can remember the plot of your favorite childhood

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  • UX is a Team Sport

    UX is a Team Sport

    User Experience (UX) is one of the most misdefined and misunderstood concepts in the digital space. Too often, people equate UX with UI (User Interface) or assume that it’s solely the responsibility of designers. However, UX is much broader than visual design—it’s a multidisciplinary effort that requires collaboration between business strategy, design, and development. At

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  • The Impact of Design on Customer Experience

    The Impact of Design on Customer Experience

    Design is often associated with aesthetics—how a website looks, how a product feels, or how an interface is visually structured. While aesthetics play a role, the true impact of design on customer experience (CX) extends far beyond surface-level appeal. Effective design is about usability, accessibility, emotional engagement, and ultimately, creating seamless interactions that enhance customer

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