I’m Joel.
A design leader focused on creating meaningful, human-centered experiences.
I blend strategy, innovation, and design to drive impactful results.
I’m Joel.
A design leader focused on creating meaningful, human-centered experiences.
I blend strategy, innovation, and design to drive impactful results.
When I’m not working, I’m running my kids to sports, exploring local breweries, or spending quality time with my dogs—keeping life busy and balanced.
Practice Areas
Things I focus on
Design Leadership
The practice of guiding teams, processes, and vision to create impactful, user-centered solutions while fostering collaboration, innovation, and strategic thinking.
User Experience Design
The process of designing digital products and services that are intuitive, accessible, and engaging by focusing on user needs, behaviors, and interactions.
Strategic Consulting
The alignment of business goals, user needs, and design principles to create a clear roadmap for delivering cohesive, effective, and scalable digital experiences.
View my latest lookbook
Recent Work
Things I focus on
Due to non-disclosure agreements with my current employer, I cannot publicly display some recent work. But I can talk about it.
GenAI / AI Strategy
Led comprehensive GenAI/AI assessments and ideation workshops for a major national logistics and delivery organization, defining four key initiatives with structured implementation phases.
Developed and presented narratives, use cases, service blueprints, technical dependency outlines, customer/business benefit analyses, viability matrices, and user journeys to enhance digital experiences and customer engagement.
Rapid Prototyping
Developed an AI-enhanced form tool in eight weeks to streamline veteran suicide reporting, integrating user flows, strategic storytelling, wireframes, UX/UI design, and development handoff. The tool leveraged multi-source data integration to improve efficiency in a highly sensitive process.
Presented its impact and capabilities to leadership, demonstrating its potential for reliability and effectiveness.
UI / Data Visualization
Led UI and data visualization design for monitoring dashboards supporting national organ transportation logistics, enhancing clarity and usability in critical healthcare operations.
This work was recognized as a v360 Award finalist, highlighting its innovative approach and impact on healthcare logistics.
GenAI COE
As a founding member of the GenAI Center of Excellence, I led the creation of visual assets, signage, decks, custom GenAI artwork, and interactive tour activities for its launch. I also advised leadership on GenAI strategies and applications, shaping a forward-looking roadmap for future projects.
Interactive Storytelling
I served as the design lead for a global consulting firm’s innovation and analytics hub, where I drove AI and ML-powered data and analytics solutions to tackle complex challenges.
I led the creation of 15+ interactive stories and demos, managed a team of project managers and developers, and developed a scalable storytelling process to streamline stakeholder and partner engagement.
UX / UI Design
Led the UX design efforts for a government agency specializing in population and economic insights.
Spearheaded the redesign of a large-scale data portal to enhance user experience and improve speed-to-market for data dissemination. Oversaw research, design, and execution, managed a UX/UI design team, and led design reviews and stakeholder presentations.
Case Studies
Show and Tell
Words
Get inside my head
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Why Product-Led Growth is Reshaping Modern SaaS
Product-Led Growth (PLG) isn’t just a buzzword. It’s a strategic shift in how companies acquire, activate, and retain customers. By placing the product at the center of the customer journey, PLG lets users experience value before committing to a purchase. This approach scales efficiently, creates organic growth, and empowers users to become advocates. What is…
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How Human-Centered Design Can Rescue Enterprise Applications from Mediocrity
Most enterprise applications are about as enjoyable to use as assembling IKEA furniture without instructions. They’re bloated, unintuitive, and riddled with confusing workflows that make even the simplest tasks feel like an endurance test. But it doesn’t have to be this way. Human-Centered Design (HCD) offers a way out of this digital purgatory by focusing…
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Why Storytelling Works
Stories Make Information Stick Humans are wired for stories. Studies show that people remember stories up to 22 times more than facts alone. That’s because our brains are designed to process narratives emotionally and visually, making information easier to recall and more impactful. Ever wonder why you can remember the plot of your favorite childhood…
FAQs
Quick answers
What industries do you specialize in?
I have extensive experience across the federal government, financial services, healthcare, technology, and industrial sectors (including manufacturing, chemicals, and oil & gas).
My expertise lies in bridging the gap between traditional business models and digital transformation, leveraging UX, AI, and automation to create scalable, user-centric solutions.
How do you integrate AI and GenAI into design and digital experiences?
With 5+ years working in AI/NLP/ML and 2+ years specializing in GenAI, I use AI-driven tools to enhance UX, automate workflows, and create smarter digital experiences.
Whether it’s leveraging ChatGPT, MidJourney, Claude, or custom AI integrations, I focus on making AI intuitive, functional, and seamlessly embedded in digital products and services.
What’s your approach to leading design teams and projects?
I believe in human-centered design, collaboration, and strategic execution.
My approach balances creativity with business needs, ensuring that digital products align with both user expectations and organizational goals.
Need more information?
Let’s chat. I’d love to meet you.