Interactive Storytelling
Created and led an interactive storytelling approach within KPMG’s Ignition centers to help translate complex data, analytics, and AI capabilities into clear, engaging narratives. Partnered closely with firm leadership to shape the story, designed all experience screens, and worked end-to-end with a development partner to bring concepts to life as fully interactive demos.
Approach
- Created the interactive storytelling framework used to structure how complex ideas were introduced, explored, and understood
- Worked directly with firm partners and leadership to shape the narrative arc, ensuring each story aligned to client needs and strategic priorities
- Designed all screens and interactions, focusing on clarity, flow, and ease of understanding for mixed technical and non-technical audiences
- Applied human-centered design principles to ground stories in real problems rather than abstract technology
- Collaborated closely with a development partner to translate designs into fully built, high-fidelity interactive experiences
- Established repeatable patterns and guidance to support future storytelling efforts
Outcomes
Delivered a suite of interactive storytelling experiences that replaced static presentations with engaging, hands-on demos, improving how complex analytics and AI capabilities were communicated across client engagements and internal discussions.
Turned complex ideas into clear stories
Made advanced data, analytics, and AI concepts approachable by framing them through intuitive narratives that audiences could easily follow and explore.
Strengthened executive and client conversations
Enabled partners to lead more confident, focused discussions by grounding conversations in shared, interactive experiences rather than abstract explanations.
Bridged strategy, design, and delivery
Ensured the original vision carried through from concept to production by staying hands-on throughout design and development, reducing gaps between intent and execution.
Created a scalable storytelling foundation
Established a repeatable framework and design patterns that allowed new stories and demos to be created faster and with greater consistency over time.
Client
KPMG Ignition
Firm
KPMG
Year
2021
Role
Design Director and designer
Scope
Responsible for defining the project framework, shaping the narrative structure, and designing the complete experience.
Collaborated directly with KPMG partners and leadership to align stories to business goals, and partnered with a development team from early concept through production delivery.
Teaser video
The Results
Interactive Stories
Million of influenced revenue
% above goal
“These experiences transformed how we engage with clients. They bring solutions to life in a way that presentations can’t.”
Partner, KPMG